The #1 thing you hear the most as you enter the domain of Digital Marketing is "Organic".
You will come across phrases like,
What's the organic reach?
Are we receiving decent organic growth?
Too how many people did we reach organically?
An epic strategy: Growth hack for growing Instagram Organically
That begs the question, what the heck is Organic Marketing anyway?
Organic Marketing in simple terms means how many people you reached out to without spending a dime. Like you did not run any paid advertisement & reached the potential audience.
How do you reach the potential audience organically?
That's a great question.
It takes content to reach people organically. Content is the vehicle using which your brand's message reaches the potential audience. To boom the message, you resort to paid advertisements.
By now you must be able to connect the dots.
Let's jump right into Organic Marketing
Organic Marketing is a plan that every brand strategizes to reach their potential target customers Organically over the Internet. Where they reach? They reach via Social Media, Forums, Website, Blogs & Email.
The key to organic marketing is contagious content that is potentially eligible for virality. That's the shortest & legit way to dominate organic marketing.
Organic Marketing is the opportunity that no brand should ignore.
"Money saved is Money Earned after all"
There are literally ZERO reasons to not deploy an organic marketing strategy.
Check out the Factors that accelerate the reach of your Organic Growth Marketing Strategy
- Content is King:
It's no wonder that I'm gonna quote Bill Gates here. But seriously, content really is the king. Create an original piece of content that adds value to the community & is relevant to your niche. The content that you push will be educational & promotional but more importantly relevant. A good piece of content is rewarded with maximum reach & engagement. Your audience would happily engage with the content & share your content thus making it viral.
- Engage Channels to boost organic growth:
Creating content is the job half done. Your content deserves attention, people need to know what your business stands for, what it represents.
You need to engage channels like Social Media, Website, Blogs, Virtual Communities, Email, Chatbots to gain maximum discovery to your content.
- Optimize Content for the Platform:
The number 1 mistake brands collectively make in Content Marketing is not optimizing content for the platform. Every Platform has a set of its best practices.
What's being lazy is pushing curated content on virtually every platform you can think of irrespective of decisions backed by data & science. Your first job is to spend enough time on the platform where you wish to thrive, spend time to understand the platform, understand people's behavior & then ideate the strategies to dominate that platform with precise content delivery.
Take Pinterest for example, Pinterest supports Vertical Content that is appealing & educational in nature, to proliferate the reach of your organic content, you have to establish relations with fellow boarders so that you can feature your content on multiple boards and practically multiply the reach of your content. Every other platform has its set of exclusive rules that one needs to follow at all costs to thrive over that platform.
- Build relations with your audience:
Building relations with the audience is a sure way to triple down on the organic reach of your content. It's like aligning content with intent.
Engage with your audience in the comment section, ask them questions, take follow-ups. Make them wait for your content to show up, there is an opportunity right there and then to build the advocates for your brand who will go out of their way to promote your brand. How could this get any better?
It's no wonder that I'm gonna quote Bill Gates here. But seriously, content really is the king. Create an original piece of content that adds value to the community & is relevant to your niche. The content that you push will be educational & promotional but more importantly relevant. A good piece of content is rewarded with maximum reach & engagement. Your audience would happily engage with the content & share your content thus making it viral.
Creating content is the job half done. Your content deserves attention, people need to know what your business stands for, what it represents.
You need to engage channels like Social Media, Website, Blogs, Virtual Communities, Email, Chatbots to gain maximum discovery to your content.
The number 1 mistake brands collectively make in Content Marketing is not optimizing content for the platform. Every Platform has a set of its best practices.
What's being lazy is pushing curated content on virtually every platform you can think of irrespective of decisions backed by data & science. Your first job is to spend enough time on the platform where you wish to thrive, spend time to understand the platform, understand people's behavior & then ideate the strategies to dominate that platform with precise content delivery.
Take Pinterest for example, Pinterest supports Vertical Content that is appealing & educational in nature, to proliferate the reach of your organic content, you have to establish relations with fellow boarders so that you can feature your content on multiple boards and practically multiply the reach of your content. Every other platform has its set of exclusive rules that one needs to follow at all costs to thrive over that platform.
Building relations with the audience is a sure way to triple down on the organic reach of your content. It's like aligning content with intent.
Engage with your audience in the comment section, ask them questions, take follow-ups. Make them wait for your content to show up, there is an opportunity right there and then to build the advocates for your brand who will go out of their way to promote your brand. How could this get any better?
The next time you come across conversations involving the word 'Organic' at your agency, you will know exactly what they are talking about.
